Level 3 Business and Economics

This course develops students’ understanding of the world of business and economics through three engaging units. In Marketing: From Analysis to Action, students take on the role of marketing strategists, developing a full marketing plan that includes market analysis, budgeting, and promotional strategies for a product. Markets at Work explores how markets function, why they fail, and the role of government in ensuring efficiency and equity. Using real-world examples and economic models, students will evaluate government interventions. In Inside Global Business, students investigate how internal business factors and innovations across the value chain help global companies meet changing market demands and gain competitive advantage. As an optional enrichment activity, students may participate in the Young Enterprise Scheme (YES), where they run their own business for a year, gaining hands-on experience and developing valuable entrepreneurial skills.